Peer influence on teenagers' preference for brand name food products : the mediation effect of peer identity
Hongli Zhang, Ruiqin Li, Ann Veeck, Hongyan Yu
| Year of publication: |
2022
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|---|---|
| Authors: | Zhang, Hongli ; Li, Ruiqin ; Veeck, Ann ; Yu, Hongyan |
| Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 46.2022, 4, p. 1099-1112
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| Subject: | adolescents | brand names | China | food consumption | only children | peer identity | school SES | social identity | Jugendliche | Youth | Soziale Gruppe | Social group | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Kinder | Children | Markenimage | Brand image | Lebensmittelkonsum | Food consumption | Markenartikel | Brand | Soziale Beziehungen | Social relations | Lebensmittel | Food | Markenführung | Brand management | Kognition | Cognition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/ijcs.12746 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013328234