Peer or expert? : the persuasive impact of YouTube public service announcement producers
Hye-Jin Paek, Thomas Hove; Hyun Ju Jeong; Mikyoung Kim
| Year of publication: |
2011
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|---|---|
| Authors: | Paek, Hye-jin ; Hove, Thomas ; Jeong, Hyun Ju ; Kim, Mikyoung |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 30.2011, 1, p. 161-188
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| Subject: | user-generated content | Social Marketing | Social marketing | Online-Marketing | Internet marketing | Social Web | Social web | Werbewirkung | Advertising effects |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008936310