"Pegasus" : closing the gap between quantitative and qualitative consumer research
Gino Verleye and Christian Broekaert
| Year of publication: |
2001
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|---|---|
| Authors: | Verleye, Gino ; Broekaert, Christian |
| Published in: |
Interpretive consumer research : paradigms, methodologies & applications. - Copenhagen [u.a.] : Handelshøjskolens Forlag, ISBN 87-16-13491-5. - 2001, p. 133-147
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| Subject: | Marktforschung | Market research | Konsumentenverhalten | Consumer behaviour | Qualitative Methode | Qualitative method |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001613056