Pengaruh Bauran Pemasaran Terhadap Keputusan Konsumen Dalam Membeli Produk Herbalife Pada PT.Herbalife Cabang Pringgan Medan

Purpose of this research is to define and analyze the influence of product marketing mix consisting of product, place, price, promotion to the decision of the consumer to buy Herbalife’s product at PT. Herbalife Pringgan Medan.Methods of data analysis used is descriptive method and quantitative methods, multiple linear regression. Processing the data using SPSS 16.0 for windows. The results of this research indicate that the variables product, place, price, promotion has a positive and significant influence on consumers' decision to buy Herbalife’s product at PT. Herbalife Pringgan Medan. This can be seen from the results of simultaneous linear regression test. Based on the significant test partially, that the variables product, place, price, promotion has a positive and significant positive influence on consumer decision partially. The most dominant influence of consumer decision is a partial promotion variable.