Penny wise and pound foolish? : how thinking style affects price cognition
Lingjiang Lora Tu, Chris Pullig
| Year of publication: |
June 2018
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|---|---|
| Authors: | Tu, Lingjiang ; Pullig, Chris |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 29.2018, 2, p. 261-273
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| Subject: | Nine-ending prices | Thinking style | Analytic thinking | Holistic thinking | Price cognition | Kognition | Cognition | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11002-018-9460-y [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011876283