Perceived appropriateness and its effect on quality, affect and behavior
| Year of publication: |
2004
|
|---|---|
| Authors: | Babin, Barry J. ; Chebat, Jean-Charles ; Michon, Richard |
| Published in: |
Journal of retailing and consumer services. - London [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 12043850. - Vol. 11.2004, 5, p. 287-298
|