Perceived brand globalness in emerging markets and the moderating role of consumer ethnocentrism
Aneela Akram; Dwight Merunka; Muhammad Shakaib Akram
| Year of publication: |
2011
|
|---|---|
| Authors: | Akram, Aneela ; Merunka, Dwight ; Akram, Muhammad Shakaib |
| Published in: |
International journal of emerging markets. - Bingley : Emerald, ISSN 1746-8809, ZDB-ID 2257280-6. - Vol. 6.2011, 4, p. 291-303
|
| Subject: | Schwellenländer | Emerging economies | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenimage | Brand image | Nationalkultur | National culture | Globalisierung | Globalization | China |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009424973