Perceived corporate social responsibility and customers' behaviors in the ridesharing service industry
Myunghee Mindy Jeon, Seonjeong Lee, Miyoung Jeong
| Year of publication: |
2020
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|---|---|
| Authors: | Jeon, Myunghee Mindy ; Lee, Seonjeong ; Jeong, Miyoung |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 84.2020, p. 1-10
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| Subject: | Brand attitude | Brand preference | Customer behavior | Perceived corporate social responsibility | Ridesharing services industry | Self-brand connection | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Dienstleistungssektor | Service industry | Markenimage | Brand image | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2019.102341 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012146213