Perceived deception in online consumer reviews : antecedents, consequences, and moderators
Sergio Román, Isabel P. Riquelme and Dawn Iacobucci
| Year of publication: |
2019
|
|---|---|
| Authors: | Román, Sergio ; Riquelme, Isabel P. ; Iacobucci, Dawn |
| Published in: |
Marketing in a digital world. - Bingley, UK : Emerald Publishing, ISBN 978-1-78756-340-7. - 2019, p. 141-166
|
| Subject: | Online consumer reviews | Perceived deception | Elaboration Likelihood Model | Cognitive Dissonance Theory | Conceptual framework | In-depth interviews | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Befragung | Interview | Online-Marketing | Internet marketing | Kognition | Cognition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1108/S1548-643520190000016010 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012123425