Perceived ease of use in prior e-commerce experiences : a hierarchical model for its motivational antecedents
Tao Sun; Zixue Tai; Ke-Chuan Tsai
| Year of publication: |
2010
|
|---|---|
| Authors: | Sun, Tao ; Tai, Zixue ; Tsai, Ke-chuan |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 27.2010, 9, p. 874-886
|
| Subject: | Electronic Commerce | E-commerce | Kundenzufriedenheit | Customer satisfaction | Motivation | Technikfolgenabschätzung | Technology assessment | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008652673