Perceived environmental turbulence, strategic orientations and new product success : a comparative study of SMEs and large manufacturing exporters
Jing Zhang, Yanxin Jiang and Miao Zhu
| Year of publication: |
2015
|
|---|---|
| Authors: | Zhang, Jing ; Jiang, Yanxin ; Zhu, Miao |
| Published in: |
Journal of advances in management research : JAMR. - Bingley : Emerald, ISSN 0972-7981, ZDB-ID 2529536-6. - Vol. 12.2015, 1, p. 43-54
|
| Subject: | SMEs | New product success | Market orientation | Innovation orientation | Perceived environmental turbulence | KMU | SME | Produktentwicklung | New product development | Innovationsmanagement | Innovation management | Innovation | Marketingmanagement | Marketing management | Erfolgsfaktor | Success factor | Strategisches Management | Strategic management | China |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011376978