Perceived external uncertainty, new product development, and the timeliness of international product launch : a commentary essay
Ludwig Bstieler
| Year of publication: |
2012
|
|---|---|
| Authors: | Bstieler, Ludwig |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 65.2012, 9, p. 1346-1348
|
| Subject: | Produktentwicklung | New product development | Internationaler Markteintritt | International market entry | Terminplanung | Time scheduling | Schwellenländer | Emerging economies | Südkorea | South Korea |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009562022