Perceived fairness of differential customer treatment : consumers' understanding of distributive justice really matters
Sabine Mayser and Florian von Wangenheim
| Year of publication: |
2013
|
|---|---|
| Authors: | Mayser, Sabine ; Wangenheim, Florian von |
| Published in: |
Journal of service research : JSR. - Thousand Oaks, CA : SAGE Publications, ISSN 1094-6705, ZDB-ID 1490069-5. - Vol. 16.2013, 1, p. 99-113
|
| Subject: | differential customer treatment | fairness | distributive justice | equity | global customer relationship management | Gerechtigkeit | Justice | Beziehungsmarketing | Relationship marketing | Verteilungsgerechtigkeit | Distributive justice | Konsumentenverhalten | Consumer behaviour | Deutschland | Germany | Dienstleistungsmarketing | Services marketing | Marktforschung | Market research | Nationalkultur | National culture |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009751081