Perceived fairness of price differences across channels : the moderating role of price frame and norm perceptions
Sunmee Choi and Anna S. Mattila
| Year of publication: |
2009
|
|---|---|
| Authors: | Choi, Sunmee ; Mattila, Anna S. |
| Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 17.2009, 1, p. 37-47
|
| Subject: | Hotellerie | Hotel industry | Vertriebsweg | Distribution channel | Preismanagement | Pricing strategy | Wettbewerbsstrategie | Competitive strategy | Gerechtigkeit | Justice | Konsumentenverhalten | Consumer behaviour | Varianzanalyse | Analysis of variance |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003793483