Perceived guest house brand value : the influence of web interactivity on brand image and brand awareness
Rosemary Matikiti-Manyevere, Mornay Roberts-Lombard, and Mercy Mpinganjira
| Year of publication: |
2021
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| Authors: | Matikiti-Manyevere, Rosemary ; Roberts-Lombard, Mornay ; Mpinganjira, Mercy |
| Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 27.2021, 2, p. 250-277
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| Subject: | affective commitment | brand awareness | brand image | guesthouse | South Africa | Web interactivity | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Südafrika | Markenführung | Brand management | Werbewirkung | Advertising effects | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2020.1829770 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012423611