Perceived helpfulness, perceived trustworthiness, and their impact upon social commerce users’ intention to seek shopping recommendations
Li Qin (Department of Information Systems and Decision Sciences, Silberman College of Business, Fairleigh Dickinson University, Teaneck, New Jersey, USA), Sue Kong (College of Business, Kutztown University, Kutztown, Pennsylvania, USA)
| Year of publication: |
October-December 2015
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|---|---|
| Authors: | Qin, Li ; Kong, Sue |
| Published in: |
Journal of internet commerce. - Binghamton, NY: Haworth Press, ISSN 1533-2861, ZDB-ID 2136900-8. - Vol. 14.2015, 4, p. 492-508
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| Subject: | perceived helpfulness | perceived trustworthiness | product reviews | shopping recommendations | social commerce | trust | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Online-Handel | Online retailing | Personalisierung | Personalization | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332861.2015.1103634 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011432520