Perceived informative intention in advertising and its attenuating effect on persuasion attribution among children
Liudmila Tarabashkina, Pascale Quester, Olga Tarabashkina
| Year of publication: |
2018
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|---|---|
| Authors: | Tarabashkina, Liudmila ; Quester, Pascale ; Tarabashkina, Olga |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 35.2018, 10, p. 778-789
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| Subject: | advertising | attention capturing intention | children | informative intention | persuation attribution | product liking intention | Kinder | Children | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Werbewirkung | Advertising effects | Wahrnehmung | Perception | Zielgruppe | Target group |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21134 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011970118