Perceived instrumentality and value importance as determinants of attitudes
Year of publication: |
1972
|
---|---|
Authors: | Sheth, Jagdish N. ; Talarzyk, W. Wayne |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 9.1972, 1, p. 6-9
|
Subject: | Verbraucher | Markenartikel | Vereinigte Staaten |
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