Perceived instrumentality and value importance as determinants of attitudes
Jagdish N. Sheth and W. Wayne Talarzyk
| Year of publication: |
1972
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|---|---|
| Authors: | Sheth, Jagdish N. ; Talarzyk, W. Wayne |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 9.1972, 1, p. 6-9
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| Subject: | Verbraucher | Markenartikel | Vereinigte Staaten |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002825024