Perceived Organizational Motives and Consumer Responses to Proactive and Reactive CSR
| Year of publication: |
2011
|
|---|---|
| Authors: | Groza, Mark ; Pronschinske, Mya ; Walker, Matthew |
| Published in: |
Journal of Business Ethics. - Springer, ISSN 0167-4544. - Vol. 102.2011, 4, p. 639-652
|
| Publisher: |
Springer |
| Subject: | corporate social responsibility | consumer attributions | corporate communications | CSR strategy | information source |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10009327651