Perceived price as antecedent of satisfaction and loyalty : learn from fast food multinational restaurants in Indonesia
Syah, T. Y. R., Alimwidodo, P. C., Lianti, L., Hatta, H.
| Year of publication: |
2022
|
|---|---|
| Authors: | Syah, Tantri Yanuar Rahmat ; Alimwidodo, Patrick Christian ; Lianti, Lovinda ; Hatta, Holila |
| Published in: |
Central European business review : CEBR. - Prague : Oeconomica Publ. House, ISSN 1805-4862, ZDB-ID 2670400-6. - Vol. 11.2022, 4, p. 63-84
|
| Subject: | customer satisfaction | loyalty | fast-food restaurant | Kundenzufriedenheit | Customer satisfaction | Indonesien | Indonesia | Gastronomie | Restaurant industry | Schnellgastronomie | Fast-food industry | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Fast Food | Fast food | Multinationales Unternehmen | Transnational corporation | Dienstleistungsqualität | Service quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.18267/j.cebr.304 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013457318