Perceived Quality of the Higher Education Institution in Relation to Building a Strong Brand from the Alumni Perspective
Year of publication: |
2014-12
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Authors: | Svoboda, Petr ; Harantova, Monika |
Institutions: | International Institute of Social and Economic Sciences |
Subject: | Higher education | Alumni perspective | Quality | Loyalty | Satisfaction | Brand |
Series: | Proceedings of International Academic Conferences. - ISSN 2336-5617. |
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Type of publication: | Book / Working Paper |
Notes: | Published in Proceedings of the Proceedings of the 14th International Academic Conference, Dec 2014, pages 415-423 Number 0902941 9 pages |
Classification: | A00 - General Economics and Teaching. General ; A14 - Sociology of Economics ; M31 - Marketing |
Source: |
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