Perceived risk for multiple services in the consumer buying cycle
Lawrence F. Cunningham; James Gerlach; Michael D. Harper; Deborah L. Kellogg
| Year of publication: |
2011
|
|---|---|
| Authors: | Cunningham, Lawrence F. ; Gerlach, James ; Harper, Michael D. ; Kellogg, Deborah L. |
| Published in: |
Information systems and new applications in the service sector : models and methods. - Hershey. Pa. [u.a.] : Business Science Reference, ISBN 978-1-60960-138-6. - 2011, p. 309-323
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Risikopräferenz | Risk attitude | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009124068