Perceived risk for multiple services in the consumer buying cycle
Lawrence F. Cunningham ; James Gerlach; Michael D. Harper; Deborah L. Kellogg
| Year of publication: |
2009
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|---|---|
| Authors: | Cunningham, Lawrence F. ; Gerlach, James ; Harper, Michael D. ; Kellogg, Deborah L. |
| Published in: |
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1935-5688, ZDB-ID 24987657. - Vol. 1.2009, 4, p. 33-49
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009888817