Perceived risk influence on the consumer attitude to private labels in the product’s life cycle growth stage
Sandra Horvat, Đurđana Ozretić Došen
| Year of publication: |
2013
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|---|---|
| Authors: | Horvat, Sandra ; Ozretić Došen, Đurđana |
| Published in: |
Economic and business review : EBR. - Ljubljana : Economic & Business Review, ISSN 2335-4216, ZDB-ID 2406428-2. - Vol. 15.2013, 4, p. 267-291
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| Subject: | private labels attitudes | perceived risk | growth stage of product life cycle | Produktlebenszyklus | Product life cycle | Konsumentenverhalten | Consumer behaviour | Handelsmarke | Store brand | Theorie | Theory | Risiko | Risk | Lebenszyklus | Life cycle |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011612582