Perceived risks of customer knowledge management
Carolina López-Nicolás; Francisco-José Molina-Castillo
| Year of publication: |
2012
|
|---|---|
| Authors: | López-Nicolás, Carolina ; Molina-Castillo, Francisco-José |
| Published in: |
Customer-centric knowledge management : concepts and applications. - Hershey, Pa. : Information Science Reference, ISBN 978-1-61350-089-7. - 2012, p. 19-31
|
| Subject: | Wissensmanagement | Knowledge management | Beziehungsmarketing | Relationship marketing | Risiko | Risk | Risikopräferenz | Risk attitude | Kundenanalyse | Customer analysis | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009312471