Perceived service quality-loyalty path : a PAKSERV based investigation of international students enrolled in business schools in Thailand
Muhammad Kashif and Pimpa Cheewakrakokbit
| Year of publication: |
January-June 2018
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|---|---|
| Authors: | Kashif, Muhammad ; Pimpa Cheewakrakokbit |
| Published in: |
Journal of marketing for higher education. - Abingdon [u.a.] : Routledge, ISSN 0884-1241, ZDB-ID 1057705-1. - Vol. 28.2018, 1, p. 51-65
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| Subject: | PAKSERV | higher education | Thailand | student satisfaction | loyalty | Studierende | Students | Dienstleistungsqualität | Service quality | Wirtschaftshochschule | Economics department | Kundenzufriedenheit | Customer satisfaction | Betriebswirtschaftsstudium | Graduate business education | Studium | University education | Hochschule | Higher education institution | Auslandsaufenthalt | Expatriate assignment | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08841241.2017.1402113 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011886223