Perceived Source Credibility and Advertising Persuasiveness: An Investigation of Moderators and Psychological Processes
| Year of publication: |
2013
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| Authors: | Nan, Xiaoli |
| Published in: |
Journal of current issues and research in advertising : JCIRA. - Philadelphia, Pa : Taylor & Francis Group, ISSN 1064-1734, ZDB-ID 11397767. - Vol. 34.2013, 2 (3.7.), p. 195-211
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