Perceived tourism authenticity on social media : the consistency of ethnic destination endorsers
Yani Dong, Yan Li, Hai-Yan Hua, Wei Li
| Year of publication: |
2023
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|---|---|
| Authors: | Dong, Yani ; Li, Yan ; Hua, Hai-Yan ; Li, Wei |
| Published in: |
Tourism management perspectives : TMP. - Amsterdam [u.a.] : Elsevier, ISSN 2211-9736, ZDB-ID 2672710-9. - Vol. 49.2023, p. 1-18
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| Subject: | Authenticity | Congruence of endorser | Destination image | Social media influencer | Social Web | Social web | Urlaubsverhalten | Holiday behaviour | Glaubwürdigkeit | Credibility | Markenimage | Brand image | Tourismusmarketing | Tourism marketing | Destinationsmanagement | Destination management | Celebrity-Werbung | Celebrity endorsement | Influencer | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Ethnische Gruppe | Ethnic group | Tourismus | Tourism |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tmp.2023.101176 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014554168