Perceived value : a critical examination of definitions, concepts and measures for the service industry
Philipp E. Boksberger; Lisa Melsen
| Year of publication: |
2011
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|---|---|
| Authors: | Boksberger, Philipp E. ; Melsen, Lisa |
| Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 25.2011, 3, p. 229-240
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| Subject: | Dienstleistungsmarketing | Services marketing | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Wertanalyse | Value analysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009230971