Perceived value of recommended product and consumer e-loyalty : an expectation confirmation perspective
Year of publication: |
2023
|
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Authors: | Ampadu, Seth ; Jiang, Yuanchun ; Gyamfi, Samuel Adu ; Debrah, Emmanuel ; Amankwa, Eric |
Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1758-7212, ZDB-ID 2253957-8. - Vol. 24.2023, 6, p. 742-766
|
Subject: | Perceived value | Recommended product | E-loyalty | Vendors reputation | Shopping enjoyment | Konsumentenverhalten | Consumer behaviour | Personalisierung | Personalization | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Reputation | Kundenzufriedenheit | Customer satisfaction |
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