Perceived Value of the Mass‐Customized Product and Mass Customization Experience for Individual Consumers
| Year of publication: |
2010
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|---|---|
| Authors: | Merle, Aurélie ; Chandon, Jean‐Louis ; Roux, Elyette ; Alizon, Fabrice |
| Published in: |
Production and operations management : an international journal of the Production and Operations Management Society. - Hoboken, NJ : Wiley-Blackwell, ISSN 1059-1478, ZDB-ID 11084601. - Vol. 19.2010, 5, p. 503-515
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