Perceived value, peer influence, flavour variety and brand association as antecedents of soft drinks consumption intention amongst young consumers
Neo Ligaraba, Nathalie B. Chinje-Bodiong, Brighton Nyagadza
| Year of publication: |
2023
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|---|---|
| Authors: | Ligaraba, Neo ; Chinje-Bodiong, Nathalie B. ; Nyagadza, Brighton |
| Published in: |
African journal of business and economic research : AJBER. - London : Adonis & Abbey, ISSN 1750-4554, ZDB-ID 2260653-1. - Vol. 18.2023, 4, p. 235-250
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| Subject: | beverages | Brand | flavour | peer influence | perceived value | soft drinks | variety-seeking | young consumers | Konsumentenverhalten | Consumer behaviour | Jugendliche | Youth | Markenimage | Brand image | Softdrink | Soft drink | Soziale Gruppe | Social group | Markenartikel | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.31920/1750-4562/2023/v18n4a11 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014574273