Perceived variance and preference for sequences of outcomes
| Year of publication: |
2012
|
|---|---|
| Authors: | Dolansky, Eric ; Vandenbosch, Mark |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 12164173. - Vol. 21.2012, 4 (13.7.), p. 285-293
|