PERCEPTION AND COMMUNICATION OF INNOVATION IN RETAIL TRADE (CASE STUDY APPLIED TO BRICOLAGE PRODUCTS)
Year of publication: |
2012
|
---|---|
Authors: | Pop, Nicolae Al. ; Adina, Saniuta ; Mihaela, Roman |
Published in: |
Annals of Faculty of Economics. - Facultatea de Ştiinţe Economice. - Vol. 1.2012, 1, p. 1200-1208
|
Publisher: |
Facultatea de Ştiinţe Economice |
Subject: | perception | retail trade of DYI products | qualitative exploratory research | in-depth interview |
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