Perception of innovation and consumption in the “Pátria de chuteiras”
Year of publication: |
2012
|
---|---|
Authors: | LADEIRA, Wagner Júnior ; LÜBECK, Rafael Mendes ; ARAÚJO, Clécio Falcao |
Published in: |
Management & Marketing. - Economic Publishing House, ISSN 1842-0206. - Vol. 7.2012, 4, 3
|
Publisher: |
Economic Publishing House |
Subject: | marketing innovation | consumption | innovation | football boots | Structural Equation Modelling |
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