Perception of mobile phone buyers towards branded mobile in rural and urban area of Kanchipuram
N.R. Vembu, M. Sivakumar, S. Srinivasan, C. Kathirvel Babu, T. Selvabaskar and G. Veeramani
| Year of publication: |
2021
|
|---|---|
| Authors: | Vembu, N. R. ; Sivakumar, M. ; Srinivasan, S. ; Babu, C. Kathirvel ; Selvabaskar, T. ; Veeramani, G. |
| Published in: |
International economics & finance journal : (IEFJ). - New Delhi : Serials Publ., ISSN 0973-5259, ZDB-ID 2471914-6. - Vol. 16.2021, 1, p. 33-46
|
| Subject: | Brand | Hard users | Purchase attitude | Brand recognition | Preference for best | Konsumentenverhalten | Consumer behaviour | Mobiltelefon | Mobile phone | Markenführung | Brand management | Markenartikel | Mobilkommunikation | Mobile communications | Ländlicher Raum | Rural area | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013191811