Perception of puffery in advertising: investigating the China-US differences
| Year of publication: |
2012
|
|---|---|
| Authors: | Gao, Zhihong ; Li, Na ; Scorpio, Elaine A. |
| Published in: |
Asia Pacific journal of marketing and logistics. - Bradford : Emerald, ISSN 0954-7517, ZDB-ID 11747407. - Vol. 24.2012, 2 (30.3.), p. 179-199
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