Perception towards branded jewellery : a study of working and non-working women
Sapna Parashar and Sakshi Narula
| Year of publication: |
2007
|
|---|---|
| Authors: | Parashar, Sapna ; Narula, Sakshi |
| Published in: |
Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship). - Ahmedabad : Inst. of Management, Nirma Univ. of Science & Technology, ISBN 81-8424-157-7. - 2007, p. 13-21
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| Subject: | Frauen | Women | Indien | India | Markenartikel | Brand | Weibliche Arbeitskräfte | Women workers | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003676894