Perceptions are relative : a examination of the relationship between relative satisfaction medtrics and share of wallet
Timothy Lee Keiningham; Bruce Cooil; Edward C. Malthouse; Alexander Buoye and Lerzan Aksoy ...
| Year of publication: |
2015
|
|---|---|
| Authors: | Keiningham, Timothy Lee ; Cooil, Bruce ; Malthouse, Edward C. ; Buoye, Alexander ; Aksoy, Lerzan |
| Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5818, ZDB-ID 2491767-9. - Vol. 26.2015, 1, p. 2-43
|
| Subject: | Customer behaviour | Consumer satisfaction | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Wahrnehmung | Perception | Zufriedenheit | Satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010504652