Perceptions on differentiation strategies for horticultural products marketing in North America : a qualitative analysis of managerial lessons
Carlos Demaret-Carvalho and Rajagopal (EGADE Business School, Instituto de Tecnológico y de Estudios Superiores de Monterry - ITESM, Col. Ejidos de Huipulco, Delegación Tlalpan, Districto Federal, México)
| Year of publication: |
2015
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|---|---|
| Authors: | Demaret-Carvalho, Carlos ; Rajagopal |
| Published in: |
International journal of business competition and growth : IJBCG. - Genève [u.a.] : Inderscience Enterprises, ISSN 2042-3845, ZDB-ID 2614379-3. - Vol. 4.2015, 3/4, p. 152-168
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| Subject: | product differentiation | marketing | agribusiness | private standard | horticultural product | certificate | competitive advantage | USA | Produktdifferenzierung | Product differentiation | Gartenbau | Horticulture | United States | Agroindustrie | Agro-industry | Standardisierung | Standardization | Wettbewerbsvorteil | Competitive advantage | Nordamerika | North America |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011552155