Perceptions on differentiation strategies for horticultural products marketing in North America : a qualitative analysis of managerial lessons
Year of publication: |
2015
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Authors: | Demaret-Carvalho, Carlos ; Rajagopal |
Published in: |
International journal of business competition and growth : IJBCG. - Genève [u.a.] : Inderscience Enterprises, ISSN 2042-3845, ZDB-ID 2614379-3. - Vol. 4.2015, 3/4, p. 152-168
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Subject: | product differentiation | marketing | agribusiness | private standard | horticultural product | certificate | competitive advantage | USA | United States | Produktdifferenzierung | Product differentiation | Gartenbau | Horticulture | Agroindustrie | Agro-industry | Standardisierung | Standardization | Wettbewerbsvorteil | Competitive advantage |
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