//-->
Being a member of global community : the effect of Chinese brand origin salience on global identity perceptions and brand evaluations
Shi, Zhuomin, (2024)
Crossing the border : changes in self and brands
Guzman, Francisco, (2017)
Beyond country image favorability : how brand positioning via country personality stereotypes enhances brand evaluations
Magnusson, Peter, (2019)
Selection and implementation of processing strategies in consumer evaluative judgment and choice
Astous, Alain d', (1987)
Compulsive buying : concept and measurement
Valence, Gilles, (1988)
Music piracy on the web - how effective are anti-piracy arguments? : Evidence from the theory of planned behaviour
Astous, Alain d', (2005)