Perceptions of mobile plan unit pricing and terms and conditions
Lisa McQuilken, Nichola Robertson, Michael Polonsky, Paul Harrison and David Bednall
| Year of publication: |
2016
|
|---|---|
| Authors: | MacQuilken, Lisa ; Robertson, Nichola ; Polonsky, Michael J. ; Harrison, Paul ; Bednall, David |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 34.2016, 6, p. 734-753
|
| Subject: | Consumer perceptions | Telecommunications | Informational advertising content | Mobile phone plans | Terms and conditions | Unit pricing | Konsumentenverhalten | Consumer behaviour | Mobiltelefon | Mobile phone | Mobilkommunikation | Mobile communications | Telekommunikation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MIP-08-2014-0153 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011571153