Perfect and Dynamic Segmentation via the Internet
Year of publication: |
2007-11
|
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Authors: | Huehn, Matthias |
Institutions: | Faculty of Management Technology, German University |
Subject: | Marketing strategy | segmentation | market research | value proposition | new consumer | mass customisation |
Extent: | application/pdf |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Number 2 17 pages |
Classification: | M31 - Marketing ; L22 - Firm Organization and Market Structure: Markets vs. Hierarchies; Vertical Integration |
Source: |
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