Performance-driven CRM : how to make your customer relationship management vision a reality
Stanley A. Brown and Moosha Gulycz
| Year of publication: |
c2002
|
|---|---|
| Authors: | Brown, Stanley A. ; Gulycz, Moosha |
| Publisher: |
Etobicoke, Ontario : Wiley |
| Subject: | Beziehungsmarketing | Relationship marketing | Kundenmanagement | Unternehmen |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XX, 272 S graph. Darst 24 cm. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index |
| ISBN: | 0-470-83161-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013490165