Performance effects of global account coordination mechanisms : an integrative study of boundary conditions
Linda Hui Shi and Tao (Tony) Gao
| Year of publication: |
June 2016
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|---|---|
| Authors: | Shi, Linda Hui ; Gao, Tao |
| Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 24.2016, 2, p. 1-21
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| Subject: | global account management | global account coordination | customer relationship management | international marketing strategy | contingency perspective | Beziehungsmarketing | Relationship marketing | Internationales Marketing | International marketing | Key-Account-Management | Key account management | Multinationales Unternehmen | Transnational corporation | Globalisierung | Globalization | Rechnungswesen | Accounting | Kontingenztheorie | Contingency theory | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jim.15.0103 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011500425