Performance effects of involving lead users and close customers in new service development
| Year of publication: |
2012
|
|---|---|
| Authors: | Carbonell, Pilar ; Rodriguez-Escudero, Ana I. ; Pujari, Devashish |
| Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 0887-6045, ZDB-ID 10271405. - Vol. 26.2012, 7 (5.10.), p. 497-510
|