Performance implications of deploying marketing analytics
Frank Germann; Gary L. Lilien; Arvind Rangaswamy
| Year of publication: |
2013
|
|---|---|
| Authors: | Germann, Frank ; Lilien, Gary L. ; Rangaswamy, Arvind |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 30.2013, 2, p. 114-128
|
| Subject: | Marketing analytics | Marketing models | Marketing ROI | Marketing | Marketingmanagement | Marketing management | Return on Investment | Return on investment | Marktforschung | Market research |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009746291