Performance implications of mismatched governance regimes across external and internal relationships
Year of publication: |
2011
|
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Authors: | Kumar, Alok ; Heide, Jan B. ; Wathne, Kenneth H. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 75.2011, 2, p. 1-17
|
Subject: | Lieferantenmanagement | Supplier relationship management | Corporate Governance | Corporate governance | Unternehmenserfolg | Firm performance | Bekleidungsindustrie | Clothing industry | USA | United States |
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