Performance Marketing : der Wegweiser zu einem mess- und steuerbaren Marketing – Einführung in Instrumente, Methoden und Technik
Ingo Kamps, Daniel Schetter
| Year of publication: |
[2018]
|
|---|---|
| Authors: | Kamps, Ingo ; Schetter, Daniel |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Marketing | Online-Marketing | Internet marketing | Direktmarketing | Internet | Marketingmanagement | Performance Management |
| Description of contents: | Table of Contents [d-nb.info] |
| Extent: | XXIX, 298 Seiten Darstellungen, Diagramme |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch |
| Language: | German |
| Notes: | Auf dem Cover: "Ebook inside" |
| ISBN: | 978-3-658-18452-0 ; 978-3-658-18453-7 |
| Other identifiers: | 10.1007/978-3-658-18453-7 [DOI] |
| Classification: | Marketing ; Unternehmensplanung, Unternehmenskontrolle |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014013437