Performance of franchisee : the role of reciprocal resources, relationship quality and cultural sensitivity
Tien Dung Luu, Khanh Huyen Nguyen Mai, Cuong Chi Huynh, Ngoc Huong Thi Phan, Nga Thanh Le and Thao Nguyen Diep Le
| Year of publication: |
2025
|
|---|---|
| Authors: | Luu Tien Dung ; Khanh Huyen Nguyen Mai ; Cuong Chi Huynh ; Ngoc Huong Thi Phan ; Nga Thanh Le ; Thao Nguyen Diep Le |
| Published in: |
International journal of emerging markets. - Bradford : Emerald, ISSN 1746-8817, ZDB-ID 2242085-X. - Vol. 20.2025, 1, p. 209-229
|
| Subject: | Cultural sensitivity | Franchisee performance | Franchisor resources | Innovation capacity | Relationship quality | Responsiveness | Franchising | Ressourcenorientierter Ansatz | Resource-based view | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Unternehmenserfolg | Firm performance |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJOEM-04-2022-0581 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015396056